Media analysis techniques
by Arthur Asa Berger
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Why study media analysis? According to Arthur Asa Berger, because theory drives practice and creative people must understand why their creations fail or succeed.
Complete with glossary, study guides, and the author's own illustrations, Media Analysis Techniques, Second Edition encourages readers to combine creativity and analysis. In a comprehensive appendix, new for this edition, Berger details activities, simulations, and games that can move players from pure theory to making sense of creative work.
Berger's vivid applications link theory to practice, teaching critical skills to students in popular culture, mass communication, media studies, and cultural studies.
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Book Details
Edition Notes
Includes bibliographical references (p. 233-236) and indexes.
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| July 13, 2024 | Edited by MARC Bot | import existing book |
| December 20, 2023 | Edited by ImportBot | import existing book |
| September 15, 2021 | Edited by ImportBot | import existing book |
| February 28, 2020 | Edited by MARC Bot | remove fake subjects |
| December 9, 2009 | Created by WorkBot | add works page |