An edition of Encyclopedia of major marketing campaigns
(2000)
Encyclopedia of major marketing campaigns
by Thomas Riggs
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Details on 500 U.S. marketing campaigns in the 20th century, each selected because of "its conceptual value or innovation ... the importance of the company or brand for which it was run; and its effectiveness in selling the advertised product or service."--[Vol. 1], p. xxi.
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Previews available in: English
Subjects
Advertising campaigns, History, 20th century, Marketing, Case studiesPlaces
United StatesTimes
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Book Details
Edition Notes
First volume is unnumbered
Includes bibliographical references and index
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| June 15, 2025 | Edited by MARC Bot | import existing book |
| January 24, 2021 | Edited by ImportBot | import existing book |
| February 7, 2019 | Edited by MARC Bot | import existing book |
| February 4, 2019 | Created by MARC Bot | import existing book |