An edition of The medium and the message (2003)

The medium and the message

television advertising and American elections

1st ed

My Reading Lists:

Create a new list

Check-In

×Close
Add an optional check-in date. Check-in dates are used to track yearly reading goals.
Today


Buy this book

Last edited by ImportBot
August 19, 2020 | History
An edition of The medium and the message (2003)

The medium and the message

television advertising and American elections

1st ed

This edition doesn't have a description yet. Can you add one?

Publish Date
Language
English
Pages
164

Buy this book

Previews available in: English

Edition Availability
Cover of: The medium and the message
The medium and the message: television advertising and American elections
2004, Pearson/Prentice Hall
in English - 1st ed
Cover of: The Medium and the Message
The Medium and the Message: Television Advertising and American Elections (Real Politics in America Series)
November 10, 2003, Prentice Hall
Paperback in English
Cover of: The medium and the message
The medium and the message: television advertising and American elections
2003, Prentice hall
in English
Cover of: The Medium and the Message

Add another edition?

Book Details


Table of Contents

Campaign advertising strategies in the 2000 presidential nominations
What did they see and when did they see it?
Television advertising in the 2000 congressional elections
The electoral impact of "issue advocacy" in 1998 and 2000 house races
The impact of issue advocacy and party soft money electioneering
The view from the air
Pay to play

Edition Notes

Includes bibliographical references and index

Published in
Upper Saddle River, N.J
Series
Real politics in America
Genre
Congresses

Classifications

Library of Congress
HE8700.76.U6 M43 2004, HE8700.76.U6M43 2003, HE8700.76.U6 M43 2003

The Physical Object

Pagination
ix, 164 p. :
Number of pages
164

ID Numbers

Open Library
OL17105036M
Internet Archive
mediummessagetel0000unse
ISBN 10
0131777742
LCCN
2003021536
OCLC/WorldCat
53131889
Library Thing
2938230
Goodreads
636096

Community Reviews (0)

Feedback?
No community reviews have been submitted for this work.

Lists

This work does not appear on any lists.

History

Download catalog record: RDF / JSON
August 19, 2020 Edited by ImportBot import existing book
July 30, 2019 Edited by MARC Bot associate edition with work OL18206389W
February 4, 2019 Created by MARC Bot import existing book