An edition of The medium and the message
(2003)
The medium and the message
television advertising and American elections
1st ed
by Patricia Strach and Kenneth M. Goldstein
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Previews available in: English
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| Edition | Availability |
|---|---|
1
The medium and the message: television advertising and American elections
2004, Pearson/Prentice Hall
in English
- 1st ed
0131777742 9780131777743
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2
The medium and the message: television advertising and American elections
2003, Prentice hall
in English
0131777742 9780131777743
|
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WorldCat
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3
The Medium and the Message: Television Advertising and American Elections (Real Politics in America Series)
November 10, 2003, Prentice Hall
in English
0131777742 9780131777743
|
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WorldCat
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4
The Medium and the Message: Television Advertising and American Elections (Real Politics in America Series)
November 10, 2003, Prentice Hall
Paperback
in English
0131777742 9780131777743
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Book Details
Table of Contents
Campaign advertising strategies in the 2000 presidential nominations
What did they see and when did they see it?
Television advertising in the 2000 congressional elections
The electoral impact of "issue advocacy" in 1998 and 2000 house races
The impact of issue advocacy and party soft money electioneering
The view from the air
Pay to play
Edition Notes
Includes bibliographical references and index
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| August 19, 2020 | Edited by ImportBot | import existing book |
| July 30, 2019 | Edited by MARC Bot | associate edition with work OL18206389W |
| February 4, 2019 | Created by MARC Bot | import existing book |