Implicit Measures of Attitudes
by Norbert Schwarz
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Increasingly used in social and behavioral science research, implicit measures aim to assess attitudes that respondents may not be willing to report directly, or of which they may not even be aware. What implicit measurement techniques are currently available? What are their strengths and limitations, compared to traditional self-report measures? And how can researchers use these procedures effectively in their work? Addressing these and other essential questions, this timely book brings together leading experts to review the state of the science, address salient controversies and concerns, and offer practical guidance for investigators.
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Social psychology, Methodology, Attitude (Psychology), Testing, ResearchShowing 1 featured edition. View all 1 editions?
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1
Implicit Measures of Attitudes
January 5, 2007, The Guilford Press, Guilford Press
Hardcover
in English
- 1 edition
1593854021 9781593854027
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| August 25, 2024 | Edited by MARC Bot | import existing book |
| August 1, 2020 | Edited by ImportBot | import existing book |
| November 18, 2018 | Created by MARC Bot | import existing book |