McSweeney's began in 1998 as a San Francisco-based literary journal edited by Dave Eggers, and has since grown into a celebrated independent publishing company. Its publications have won awards from AIGA and Print and have appeared in exhibits at the Smithsonian and the Pasadena Museum. Created by the McSweeney's staff to commemorate their 11th (or 12th) anniversary, this book showcases their award-winning art and design across all the company's activities. It features hundreds of images, interviews with collaborators such as Chris Ware and Michael Chabon, and dozens of insights into McSweeney's quirky creative process and the visual experience of reading.