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From a cutting-edge cultural commentator and documentary filmmaker, this work is a bold and brilliant challenge to cherished notions of the Internet as the great democratizing force of our age. The Internet has been hailed as a place where all can be heard and everyone can participate equally. But how true is this claim? In this seminal dismantling of techno-utopian visions, the author argues that for all that we "tweet" and "like" and "share," the Internet in fact reflects and amplifies real-world inequities at least as much as it ameliorates them. Online, just as off-line, attention and influence largely accrue to those who already have plenty of both. What we have seen so far, she says, has been not a revolution but a rearrangement. Silicon Valley tycoons now coexist with Hollywood moguls; a handful of giants like Amazon, Apple, Google, and Facebook remain the gatekeepers. And the worst habits of the old media model, the pressure to seek easy celebrity, to be quick and sensational above all, have proliferated online, where "aggregating" the work of others is the surest way to attract eyeballs and ad revenue. When culture is "free," creative work has diminishing value and advertising fuels the system. The new order looks suspiciously like the old one. We can do better, the author insists. The online world does offer an unprecedented opportunity, but a democratic culture that supports diverse voices, work of lasting value, and equitable business practices will not appear as a consequence of technology alone. If we want the Internet to truly be a people's platform, we will have to make it so.-- Publisher information.
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People's Platform: And Other Digital Delusions
2015, HarperCollins Publishers Limited
in English
0007525613 9780007525614
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People's Platform: And Other Digital Delusions
2014, HarperCollins Publishers Limited, fourth estate india
in English
0007565143 9780007565146
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People's Platform: And Other Digital Delusions
2014, HarperCollins Publishers Australia
in English
0007525591 9780007525591
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People's Platform: Taking Back Power and Culture in the Digital Age
2014, Holt & Company, Henry
in English
0805095454 9780805095456
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The people's platform: taking back power and culture in the digital age
2014, Random House Canada
in English
0307360342 9780307360342
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People's Platform: Taking Back Power and Culture in the Digital Age
2014, HarperCollins Publishers Limited
in English
0007525605 9780007525607
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The people's platform: taking back power and culture in the digital age
2014, Metropolitan Books
in English
0805093567 9780805093568
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Book Details
Table of Contents
Edition Notes
Includes bibliographical references and index.
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Work Description
The People's Platform argues that for all our 'sharing', 'up-voting', and 'liking', the Internet reflects real-world inequalities as much as it reduces them. Attention and influence accrue to those who already have plenty of both. Cultural products are primarily valued as opportunities for data collection, while creators receive little or no compensation for their efforts. And we pay for our 'free' access to content and services with our privacy, offering up our personal information to advertisers.
We can do better. Employing a mixture of reportage, research and her own experiences working in a creative field, Astra Taylor not only offers an audacious rebuttal to the current Internet orthodoxy, she also presents viable solutions to our predicament. If we want the Internet to be a people's platfrom, we will have to make so.
Excerpts
To put it another way, Web 2.0 is not about users buying products, rather, users are the product. We are what companies like Google and facebook sell to advertisers. Of course, social media have made a new kind of engagement possible: they have also generated a handful of enormous companies that profit off the creations and interactions of others.
These sites exists because of unpaid labor, the millions of minions toiling to fill the coffers of a fortunate few. "Social networking, media and user generated content sites tap into – and exploit – core human emotions.
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