An edition of Business essentials
(2012)
Business essentials
6th Canadian ed.
by Ronald J. Ebert
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Book Details
Table of Contents
Pt. 1. Introducing the contemporary business world. Understanding the Canadian business system
The environment of business
Conducting business ethically and responsibly
Entrepreneurship, small business, and new venture creation
The global context of business.
Pt. 2. The business of managing. Managing the business enterprise
Organizing the business enterprise
Managing human resources and labour relations
Motivating, satisfying, and leading employees.
Pt. 3. Managing operations and information. Operations management and quality control
Understanding accounting.
Pt. 4. Managing marketing. Understanding marketing processes and consumer behaviour
Developing and promoting goods and services
Pricing and distributing goods and services.
Pt. 5. Managing financial issues. Money, banking, and securities markets
Financial decisions and risk management.
Edition Notes
Accompanied by student access code card in envelope.
Includes bibliographical references and indexes.
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| May 9, 2021 | Edited by ImportBot | import existing book |
| July 30, 2014 | Created by ImportBot | import new book |