An edition of Marketing ROI
(2003)
Marketing ROI
The Path to Campaign, Customer, and Corporate Profitability
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Subjects
Profit, Rate of return, Evaluation, Capital investmentsShowing 1 featured edition. View all 1 editions?
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Marketing ROI : The Path to Campaign, Customer, and Corporate Profitability
July 16, 2003, McGraw-Hill
Hardcover
in English
- 1 edition
0071413634 9780071413633
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Book Details
First Sentence
"Investment or expense? How a company manages its marketing budget drives not only how well the marketing organization can perform, but also how well the company can perform."
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| July 30, 2014 | Created by ImportBot | import new book |