An edition of Digital marketing
(2002)
Digital marketing
using new technologies to get closer to your customers
by Will Rowan
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"So what is digital marketing? In this book, Will Rowan shows that digital marketing is more than simply adding a Web site address to TV commercials or sending customers service text messages. He explores the lessons learnt from dot.com survivors, and examines how digital networks are rapidly changing traditional marketing principles and practices, and how they are becoming integral to any successful marketing plan."--Jacket.
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Digital marketing: using new technologies to get closer to your customers
2002, Kogan Page
electronic resource :
in English
0585442983 9780585442983
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Includes bibliographical references and index.
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Marketing
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| January 7, 2023 | Edited by MARC Bot | import existing book |
| July 29, 2014 | Created by ImportBot | import new book |