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July 29, 2014 | History

Digital marketing 1 edition

Digital marketing
Will Rowan

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Digital marketing
using new technologies to get closer to your customers
Will Rowan

Published 2002 by Kogan Page in London .
Written in English.

About the Book

"So what is digital marketing? In this book, Will Rowan shows that digital marketing is more than simply adding a Web site address to TV commercials or sending customers service text messages. He explores the lessons learnt from dot.com survivors, and examines how digital networks are rapidly changing traditional marketing principles and practices, and how they are becoming integral to any successful marketing plan."--Jacket.

Edition Notes

Includes bibliographical references and index.

Description based on print version record.

Classifications

Dewey Decimal Class
658.8/40285
Library of Congress
HF5415.125 .R69 2002eb

The Physical Object

Format
[electronic resource] :
Pagination
1 online resource (x, 246 p.) :
Number of pages
246

ID Numbers

Open Library
OL25563898M
Internet Archive
digitalmarketing00rowa
ISBN 10
0585442983
ISBN 13
9780585442983
OCLC/WorldCat
52142138

History Created July 29, 2014 · 1 revision Download catalog record: RDF / JSON

July 29, 2014 Created by ImportBot import new book