The price advantage
by Michael V. Marn
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The Price Advantage by three preeminent experts at McKinsey & Company is the most pragmatic and insightful book on pricing available. Based on in-depth, first-hand experience with hundreds of companies, this book is designed to provide managers with comprehensive guidance through the maze of pricing issues. The authors demonstrate why pricing excellence is critical to corporate success and profitability, then explain state-of-the-art approaches to analyzing and improving your own pricing strategy for any product or service.
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Sales & Selling, Management, Pricing, BUSINESS & ECONOMICSShowing 1 featured edition. View all 1 editions?
| Edition | Availability |
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1
The price advantage
2004, John Wiley & Sons
electronic resource /
in English
0471690023 9780471690023
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Includes bibliographical references and index.
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| August 19, 2020 | Edited by ImportBot | import existing book |
| July 29, 2014 | Created by ImportBot | import new book |