An edition of The ultimate web marketing guide
(2011)
The ultimate web marketing guide
by Michael Miller
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| Edition | Availability |
|---|---|
1
The ultimate web marketing guide
2011, Que, Pearson Education [distributor]
in English
0789741008 9780789741004
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Book Details
Table of Contents
I. Web marketing 101 : Revisiting marketing fundamentals ; Understanding the components of web marketing
II. Planning your online activities ; Integrating online and traditional marketing ; Online research and analysis ; Creating a web marketing plan
III. Website presence ; Designing an effective website ; Creating a n ecommerce website ; Tracking website analytics
IV. Search engine marketing : Understanding search engine marketing ; Essential search engine optimization ; Advanced SEO techniques ; Tracking search performance
V. Online advertising : Understanding online advertising ; Pay-per-click advertising ; Display advertising ; Tracking ad performance
VI. Email marketing : Understanding email marketing ; Building email mailing lists ; Developing an email marketing campaign ; Tracking email marketing performance
VII. Blog marketing : Understanding blog marketing ; Creating a company or product blog ; Marketing to the blogosphere ; Tracking blog marketing performance
VIII. Social media marketing : Understanding social media ; Participating in social networking ; Marketing on Facebook, MySpace, and twitter ; Tracking social media marketing performance
IX. Online PR : Understanding online PR ; Developing new sources and techniques ; Creating an online press room ; Tracking online PR performance
X. Multimedia marketing : Understanding multimedia marketing ; Podcast marketing ; Video marketing ; Tracking mutimedia marketing performance
XI: Mobile marketing : Understanding mobile marketing ; Designing a mobile-friendly website ; Advertising on mobile devices ; Marketing via mobile apps ; Tracking mobile marketing performance
XII Online marketing management : Managing your web marketing activities ; Looking to the future.
Edition Notes
Includes index.
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| August 21, 2020 | Edited by ImportBot | import existing book |
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