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"Behind the bitter rivalry between Apple and Google--and how it's reshaping the way we think about technology The rise of smartphones and tablets has altered the business of making computers. At the center of this change are Apple and Google, two companies whose philosophies, leaders, and commercial acumen have steamrolled the competition. In the age of the Android and the iPad, these corporations are locked in a feud that will play out not just in the marketplace but in the courts and on screens around the world. Fred Vogelstein has reported on this rivalry for more than a decade and has rare access to its major players. In Dogfight, he takes us into the offices and board rooms where company dogma translates into ruthless business; behind outsize personalities like Steve Jobs, Apple's now-lionized CEO, and Eric Schmidt, Google's executive chairman; and inside the deals, lawsuits, and allegations that mold the way we communicate. Apple and Google are poaching each other's employees. They bid up the price of each other's acquisitions for spite, and they forge alliances with major players like Facebook and Microsoft in pursuit of market dominance. Dogfight reads like a novel: vivid nonfiction with never-before-heard details. This is more than a story about what devices will replace our phones and laptops. It's about who will control the content on those devices and where that content will come from--about the future of media in Silicon Valley, New York, and Hollywood"-- from publisher.
"A look at the major players from Apple and Google, and how their competition has altered and continues to alter the technology industry"-- from publisher.
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Previews available in: English
Subjects
History, Competition, Computer industry, Inc Apple Computer, Google (Firm), Google Inc., Industries, Business, BIOGRAPHY & AUTOBIOGRAPHY, BUSINESS & ECONOMICS, Informatique, Google (Firme), Industrie, Concurrence, Compétitivité (Économie), BUSINESS & ECONOMICS / Industries / Computer Industry, BIOGRAPHY & AUTOBIOGRAPHY / Business, New York Times reviewed, Apple computer, inc., Google, Internet industry, Industries, united statesShowing 6 featured editions. View all 6 editions?
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1
Dogfight: How Apple and Google Went to War and Started a Revolution
2014-11-11, Sarah Crichton Books
0374534896 9780374534899
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2
Dogfight: how Apple and Google went to war and started a revolution
2013, Sarah Crichton Books/Farrar, Straus and Giroux
in English
- 1st ed.
0374109206 9780374109202
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aaaa
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3
Dogfight: How Apple and Google Went to War and Started a Revolution
2013, Farrar, Straus & Giroux
in English
0374711003 9780374711009
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4
Dogfight: How Apple and Google Went to War and Started a Revolution
2013, HarperCollins Publishers Limited
in English
0007448406 9780007448401
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5 |
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6
Dogfight: How Apple and Google Went to War and Started a Revolution [Paperback] [Nov 25, 2013] Fred Vogelstein
Publish date unknown, Random Business/ Random House India
paperback
0007544170 9780007544172
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