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"This study shows how goods and consumption embodied modernity in the time of Porfirio Díaz. Through case studies of tobacco marketing, department stores, advertising, shoplifting, and a famous jewelry robbery and homicide, he provides a tour of daily life in Porfirian Mexico City, overturning conventional wisdom that only the middle and upper classes participated in this culture"--Provided by publisher.
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Creating Mexican consumer culture in the age of Porfirio Díaz
2012, University of New Mexico Press
in English
0826344542 9780826344540
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Table of Contents
Personalized progress: the production and marketing of the machine-rolled cigarette
Selling in the city: the growth of popular advertising
Capital investments: Porfirian department stores and the evolution of Mexico City retailing
Modernizing capital: constant innovation and the expression of progress
An all-consuming passion: desire, department stores, and the modernization of crime
Hot diamonds, cold steel: the La Profesa Jewelry Store robbery
Conclusion.
Edition Notes
Includes bibliographical references and index.
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