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"Spreadable Media" maps fundamental changes taking place in the contemporary media environment, a space where corporations no longer tightly control media distribution. This book challenges some of the prevailing frameworks used to describe contemporary media.
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Previews available in: English
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Spreadable media: creating value and meaning in a networked culture
2012, New York University Press
in English
0814743501 9780814743508
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Book Details
Table of Contents
Where Web 2.0 went wrong
Reappraising the residual
The value of media engagement
What constitutes meaningful participation?
Designing for spreadability
Courting supporters for independent media
Thinking transnationally.
Edition Notes
Includes bibliographical references and index.
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