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Acknowledgements IntroductionFemale Individualization and Popular Media Culture in Asia; Y.KimPART I: INDIVIDUALIZATION IN TRANSNATIONAL FLOWSFemale Individualization?: Transnational Mobility and Media Consumption of Asian Women; Y.KimLifestyling Women: Emergent Femininities on Singapore and Taiwan Television; F.Martin & T.LewisYoung Women and Everyday Media Engagement in Muslim Southeast Asia; P.Nilan'Just a Slogan': Individualism, Post-feminism and Female Subjectivity in Consumerist China; S.Thornham & F.PengpengPART II: COMPETING REGIME OF SIGNIFIERS - REPRESENTATION AND PRODUCTIONWomen and Sexual Desire on the Japanese Popular Media; A.HambletonMove Freely: Single Women and Mobility on Taiwanese TV Advertising; P.Shaw & C.LinProducing Individualized Voicings for a Global Labor Force: Digitizing Agency through Social Media; R.GajjalaTransforming Documentary: Indonesian Women and Sexuality in the Film Pertaruhan [At Stake] (2008); F.Tobing RonyPART III: NEW CONSUMPTION PRACTICES OF FEMALE INDIVIDUALIZATION Fandom, Consumption and Collectivity in the Philippine New Cinema: Nora and the Noranians; B.Cua Lim'To Do Whatever She Wants': Practicing the Miss India Pageant and Bollywood; S.DeweyPost-socialist Articulation of Gender Positions: Contested Public Sphere of Reality Dating Shows; J.WuFemale Individualization and Illiberal Pragmatism: Blogging and New Life Politics in Singapore; A.YueIndex.