An edition of Global strategic management (2012)

Global strategic management

3rd ed.
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Last edited by ImportBot
March 9, 2022 | History
An edition of Global strategic management (2012)

Global strategic management

3rd ed.
  • 0 Ratings
  • 3 Want to read
  • 0 Currently reading
  • 0 Have read

"This book is designed as a core textbook for those students studying courses on Global Strategy and Strategic Management. It offers an insight into the impact of globalization on business organizations and how managers could and should react. It is written by a well-respected professor of strategy at one of the world's leading business schools and combines a strategic and managerial approach to global issues, blending theory and practical, empirical examples to great effect. Global Strategic Management embraces traditional strategic management teaching, but extends it to a world scale. New to this edition: - More coverage of entrepreneurship and SMEs - Increased coverage of ethics, sustainability and the environment in chapter 15 on CSR - All "basic" strategy content revised and updated, with material on the financial crisis woven throughout - A section on similarities and differences between global strategic management and international business - A section on the impact of Web 2.0 and social networking in chapter 8 - All new, up-to-date mini case studies throughout - New end of chapter cases featuring an impressive spread of global companies, including some in the Far East and multinational corporations from emerging economies. These will come with case study questions and guideline answers on the updated companion website - More distinct pedagogy (chapter introductions, learning objectives, examples highlighted in the text) - More accessible language to ensure student friendliness and readability for ESL students - Improved 2 color page design - Improved pedagogy: learning objectives; mini examples; case studies; summary and key points; learning assignments; key words; web resources; references and further reading"--

Publish Date
Publisher
Palgrave Macmillan
Language
English
Pages
560

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Previews available in: English

Edition Availability
Cover of: Global strategic management
Global strategic management
2012, Palgrave Macmillan
in English - 3rd ed.

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Book Details


Table of Contents

Machine generated contents note:
PART I: THE PROCESS OF GLOBALIZATION
Globalisation of Markets and Competition
Designing a Global Strategy
Designing a Global Organization
Global Strategic Alliances, M&As and Assessing Countries' Attractiveness
Entry Strategies
PART II: MANAGING GLOBALLY
Global Marketing
Global Operations
Global Innovation
Cross-cultural Management
Global Human Resource Management
Global Financial Management
PART III: BROAD ISSUES IN GLOBALIZATION
Emerging Global Powers
The Social Responsibility of the Global Firm
Global Trends.

Edition Notes

Published in
Houndmills, Basingstoke, Hampshire, New York

Classifications

Dewey Decimal Class
658.4/012
Library of Congress
HD62.4 .L37 2012, HD28-70HD28-70

The Physical Object

Pagination
p. cm.
Number of pages
560

ID Numbers

Open Library
OL25340411M
Internet Archive
globalstrategicm0000lass_e4y6
ISBN 13
9780230293816
LCCN
2012022514

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History

Download catalog record: RDF / JSON
March 9, 2022 Edited by ImportBot import existing book
October 18, 2020 Edited by MARC Bot import existing book
June 14, 2012 Created by LC Bot import new book