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"In order to prepare a successful research project, a qualitative researcher often must consult media documents of various types. Authors David L. Altheide and Christopher J. Schneider show readers how to obtain, categorize, and analyze these different media documents in this entry in the Qualitative Research Methods series. They look at traditional primary documents such as newspapers and magazines but also at more recent forms--television newscasts and cyberspace. The use of student examples of research protocols makes this book a useful primer in deriving meaning from the bombardment of media documents a qualitative researcher faces."--Publisher's website.
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Previews available in: English
Subjects
Methodology, Qualitative research, Mass media, Research, Digital mediaShowing 1 featured edition. View all 1 editions?
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Qualitative media analysis
2012, Sage Publications, SAGE
in English
- 2nd ed.
1452230056 9781452230054
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Edition Notes
Includes bibliographical references and index.
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