An edition of Fundamentals of mobile marketing (2012)

Fundamentals of mobile marketing

theories and practices

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Fundamentals of mobile marketing
Shintarō Okazaki
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Last edited by ImportBot
August 3, 2020 | History
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An edition of Fundamentals of mobile marketing (2012)

Fundamentals of mobile marketing

theories and practices

by

  • 0 Ratings
  • 0 Want to read
  • 0 Currently reading
  • 0 Have read

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Publish Date
Publisher
Peter Lang, Lang Publishing, Incorporated, Peter
Language
English

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Subjects
Mobile commerce, Mobile communication systems, Internet marketing, Telemarketing, Electronic commerce

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Edition Availability
Cover of: Fundamentals of mobile marketing
Fundamentals of mobile marketing: theories and practices
2012, Peter Lang, Lang Publishing, Incorporated, Peter
in English
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Book Details

Table of Contents

Advances in mobile information technology
Technology adoption and diffusion theories
Mobile marketing framework
Ubiquity : conceptualizing time and space
2d codes and near field communication
Mobile advertising and promotion
Location-based services
Mobile payment and security.

Edition Notes

Includes bibliographical references.

Published in
New York

Classifications

Dewey Decimal Class
658.8/72
Library of Congress
HF5415.1265 .O348 2012, HF5415.1265.O348

The Physical Object

Pagination
p. cm.

ID Numbers

Open Library
OL25307466M
ISBN 13
9781433115622, 9781433115615, 9781453908433
LCCN
2012016195

Source records

Library of Congress MARC record
marc_openlibraries_sanfranciscopubliclibrary MARC record
Better World Books record
Better World Books record
Better World Books record
Library of Congress MARC record

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History

Download catalog record: RDF / JSON
August 3, 2020 Edited by ImportBot import existing book
May 9, 2012 Created by LC Bot import new book