An edition of Demand driven strategic planning
(2012)
Demand driven strategic planning
by Marcos Fava Neves
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Book Details
Table of Contents
The company as a network
Analysis of the company environment and market (external analysis)
Analyzing the company and competitors (internal analysis)
Establishing the objectives
Strategies to reach objectives
Products, services, brands and packaging decisions
Communication decisions
Marketing channels decisions
Sales force decisions
Pricing decions
Budgeting
Strategic plan and projects management.
Edition Notes
Includes bibliographical references and index.
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| December 16, 2022 | Edited by MARC Bot | import existing book |
| March 15, 2012 | Created by LC Bot | import new book |