An edition of The Face-to-Face Book
(2012)
The Face-to-Face Book
Why Real Relationships Rule in a Digital Marketplace
by Ed Keller
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Last edited by Scott365Bot
October 20, 2023 | History
xv, 287 p. : 24 cm
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| Edition | Availability |
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1
The Face-to-Face Book: Why Real Relationships Rule in a Digital Marketplace
2012, Free Press
in English
1451640064 9781451640069
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Book Details
Table of Contents
The science of social
Conversation starters : what makes a brand talkworthy?
Influencers : the people at the center of the conversation
Word of mouth meets Madison Avenue
Rethinking media : planning for word of mouth
All things in moderation : where social media fits
Word of mouth as a channel (or, can you buy word of mouth?)
Negative word of mouth : a cause for alarm or a customer's greatest gift?
Imagining a new "social marketing".
Edition Notes
Includes bibliographical references and index.
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| October 20, 2023 | Edited by Scott365Bot | import existing book |
| October 17, 2020 | Edited by MARC Bot | import existing book |
| February 28, 2020 | Edited by Drini | Edited without comment. |
| February 1, 2012 | Created by LC Bot | import new book |