MARC Record from marc_openlibraries_sanfranciscopubliclibrary

LEADER: 02227cam a22005054a 4500
001 741542732
003 OCoLC
005 20151005095516.0
008 120126s2012 nyua b 001 0 eng
010 $a2012001413
020 $a9781451640069
020 $a1451640064
035 $a741542732
035 $a(OCoLC)741542732
040 $aDLC$beng$cDLC$dYDX$dBTCTA$dYDXCP$dBDX$dOCO$dVP@$dIG#$dCDX$dSFR$dUtOrBLW
042 $apcc
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050 00 $aHF5827.95$b.K45 2012
082 00 $a658.8/72$223
092 $a658.872$bK281f
100 1 $aKeller, Edward B.,$d1955-
245 14 $aThe face-to-face book :$bwhy real relationships rule in a digital marketplace /$cEd Keller and Brad Fay.
250 $a1st Free Press hardcover ed.
260 $aNew York :$bFree Press,$c2012.
300 $axv, 287 p. :$bill. ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references and index.
505 0 $aThe science of social -- Conversation starters : what makes a brand talkworthy? -- Influencers : the people at the center of the conversation -- Word of mouth meets Madison Avenue -- Rethinking media : planning for word of mouth -- All things in moderation : where social media fits -- Word of mouth as a channel (or, can you buy word of mouth?) -- Negative word of mouth : a cause for alarm or a customer's greatest gift? -- Imagining a new "social marketing."
650 0 $aWord-of-mouth advertising.
650 0 $aSocial marketing.
650 0 $aMarketing$xSocial aspects.
700 1 $aFay, Brad.
907 $a.b25192401$b12-20-18$c04-25-12
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957 00 $aOCLC reclamation of 2017-18
907 $a.b25192401$b02-27-15$c04-25-12
938 $aBaker and Taylor$bBTCP$nBK0010037773
956 $aPre-reclamation 001 value: ocn741542732
980 $a0812 KL
998 $axbt$b08-08-12$cm$da$e-$feng$gnyu$h4$i0
994 $aC0$bSFR
999 $yMARS
945 $a658.872$bK281f$d - - $e01-07-2017 14:01$f0$g0$h01-17-17$i31223100072090$j131$0134$k - - $lxbtci$o-$p$26.00$q-$r-$s- $t0$u6$v4$w0$x0$y.i70305766$z08-22-12