An edition of Soap, sex, and cigarettes
(2012)
Soap, sex, and cigarettes
a cultural history of American advertising
2nd ed.
by Juliann Sivulka
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Examines how American advertising both mirrors society and creates it. From the first newspaper advertisement in colonial times to today's online viral advertising, the text explores how advertising grew in America, how products and brands were produced and promoted, and how advertisements and agencies reflect and introduce cultural trends and issues.
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Previews available in: English
Subjects
Advertising, History, Advertising, historyPlaces
United States| Edition | Availability |
|---|---|
1
Soap, sex, and cigarettes: a cultural history of American advertising
2012, Wadsworth, Cengage Learning
in English
- 2nd ed.
1111345317 9781111345310
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Book Details
Table of Contents
Historical overview
The beginnings, 1492 to 1880
Early American advertising
Selling the goods, 1880 to 1900
The rise of a consumer economy, 1900 to World War I
Modern American advertising
The roaring twenties, 1920 to 1929
The Depression and war years, 1930 to 1945
The postwar boom, 1945 to 1960
Contemporary American advertising
The creative revolution, 1960-1975
From positioning to image building, 1975-1990
The information revolution, 1990-1999
Advertising in the new millennium
The digital age, since 2000
Epilogue.
Edition Notes
Includes bibliographical references (p. 409-416) and index.
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| June 26, 2022 | Edited by ImportBot | import existing book |
| August 2, 2020 | Edited by ImportBot | import existing book |
| February 1, 2012 | Created by LC Bot | import new book |