MARC Record from Library of Congress

LEADER: 01828nam a22002894a 4500
001 2010939315
003 DLC
005 20120125140423.0
008 101014s2012 at a b 001 0 eng d
010 $a 2010939315
020 $a9781111345310
020 $a1111345317
035 $a(OCoLC)ocn714878884
040 $aVWM$cVWM$dBTCTA$dDLC
042 $alccopycat
043 $an-us---
050 00 $aHF5813.U6$bS55 2012
100 1 $aSivulka, Juliann.
245 10 $aSoap, sex, and cigarettes :$ba cultural history of American advertising /$cJuliann Sivulka.
250 $a2nd ed.
260 $aAustralia :$aBoston, MA :$bWadsworth, Cengage Learning,$cc2012.
300 $axvi, 430 p. :$bill. ;$c23 cm.
504 $aIncludes bibliographical references (p. 409-416) and index.
505 0 $aHistorical overview -- The beginnings, 1492 to 1880 -- Early American advertising -- Selling the goods, 1880 to 1900 -- The rise of a consumer economy, 1900 to World War I -- Modern American advertising -- The roaring twenties, 1920 to 1929 -- The Depression and war years, 1930 to 1945 -- The postwar boom, 1945 to 1960 -- Contemporary American advertising -- The creative revolution, 1960-1975 -- From positioning to image building, 1975-1990 -- The information revolution, 1990-1999 -- Advertising in the new millennium -- The digital age, since 2000 -- Epilogue.
520 $aExamines how American advertising both mirrors society and creates it. From the first newspaper advertisement in colonial times to today's online viral advertising, the text explores how advertising grew in America, how products and brands were produced and promoted, and how advertisements and agencies reflect and introduce cultural trends and issues.
650 0 $aAdvertising$zUnited States$xHistory.
650 0 $aAdvertising$xSocial aspects$zUnited States.