An edition of Marketing shortcuts for the self-employed (2011)

Marketing shortcuts for the self-employed

leverage resources, establish online credibility, and crush your competition

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Cover of: Marketing shortcuts for the self-employed by Patrick Schwerdtfeger
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Last edited by ImportBot
August 12, 2020 | History
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An edition of Marketing shortcuts for the self-employed (2011)

Marketing shortcuts for the self-employed

leverage resources, establish online credibility, and crush your competition

by

  • 0 Ratings
  • 1 Want to read
  • 0 Currently reading
  • 0 Have read

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Publish Date
Publisher
Wiley
Language
English
Pages
257

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Previews available in: English

Subjects
Social media, Internet marketing, Small business marketing, Internet advertising, Economic aspects, Entrepreneurship, Marketing
Edition Availability
Cover of: Marketing Shortcuts for the Self-Employed
Marketing Shortcuts for the Self-Employed
2012, Wiley & Sons, Incorporated, John
in English
Libraries near you: WorldCat
Cover of: Marketing shortcuts for the self-employed
Marketing shortcuts for the self-employed: leverage resources, establish online credibility, and crush your competition
2011, Wiley
in English
Libraries near you: WorldCat

Add another edition?

Book Details

Published in

Hoboken, N.J

Table of Contents

pt. 1. Define your business model : Introduction ; Develop expertise ; Belief systems ; Problems + pain = profit ; Value proposition ; Elevator pitch ; Target market ; List of prospects ; E-mail distribution lists ; Write a business plan
pt. 2. Plan your internet presence : Google codes and alerts ; Keyword ideas ; Keyword research ; Positioning statement ; Website sales function ; Website cornerstone: focus ; Website cornerstone: depth ; Website cornerstone: value ; Website conversation ; Expand the frame ; Categorize your content ; Beginner content = trust ; Intermediate content = list ; Advanced content = revenue ; Killer sales copy
pt. 3. Build your website and blog : Website development ; The blogosphere ; Negative comments ; SEO: keyword saturation ; SEO: inbound links ; SEO: surrogate homepages ; SEO: diagnostic tools ; Google analytics ; Understand analytics data ; Making sales online ; Website shopping cart ; Outsource basic tasks
pt. 4. Populate internet properties : Internet directories ; Blog directories ; Outbound links = currency ; Subscribe to top bloggers ; Interviews and guest bloggers ; Blog carnivals ; Conversations are markets ; Social bookmarking ; Online branding ; Optimize Google places ; Leverage Yelp for business
pt. 5. Attract qualified prospects : Understand the process ; E-mail marketing ; Start a podcast ; Publish articles online ; Post on blogs and forums ; Post on Yahoo! and Amazon ; Online classified advertising ; Pay-per-click advertising ; Write a press release ; Start a group or club ; Event marketing strategies ; Product launch formula ; Build massive credibility
pt. 6. Leverage social media : Social media mantras ; Social media integration ; Twitter: share tips ; Twitter: search keywords ; Twitter: incentivize interaction ; LinkedIn: precision e-mails ; LinkedIn: profile basics ; LinkedIn: Google ranking ; LinkedIn: pimp your profile ; Facebook: facilities ; Facebook: communication ; Facebook: biggest opportunity ; Facebook: places and deals ; YouTube: viral content ; YouTube: demonstrate expertise ; YouTube: video promotion ; Social media monitoring ; pt. 7. Conclusions and execution : Wow your audience ; Consistency wins.

Edition Notes

Includes index.

Classifications

Dewey Decimal Class
658.8/72
Library of Congress
HF5415.1265 .S386 2011, HF5415.13

The Physical Object

Pagination
xiii, 257 p. ;
Number of pages
257

ID Numbers

Open Library
OL25172457M
Internet Archive
marketingshortcu0000schw
ISBN 10
1118014200
ISBN 13
9781118014202, 9781118078051, 9781118078068, 9781118078075
LCCN
2011499837
OCLC/WorldCat
687713504, 793358859

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Download catalog record: RDF / JSON
August 12, 2020 Edited by ImportBot import existing book
August 2, 2020 Edited by ImportBot import existing book
January 18, 2012 Created by LC Bot import new book