An edition of Branding for entrepreneurs (and intrapreneurs)
(2012)
Branding for entrepreneurs (and intrapreneurs)
from small business to big brand
by Catherine Kaputa
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Branding (Marketing), Success in business| Edition | Availability |
|---|---|
1
Branding for entrepreneurs (and intrapreneurs): from small business to big brand
2012, Nicholas Brealey Pub.
in English
1857885813 9781857885811
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Book Details
Table of Contents
Foreword
Introduction
What's the brand idea?
The alchemy of the brand entrepreneur
Power positioning
The making of a brand's verbal identity
Creating your brand's look and feel
Pimp my brand!
Brand big! : boldly marketing the brand
Company culture : one team with one dream
What's your pitch?
Take the "work" out of networking
From small business to big brand
About the author
Acknowledgements
Notes
Index.
Edition Notes
Includes bibliographical references and index.
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| November 4, 2011 | Created by LC Bot | import new book |