An edition of Winning at new products
(2011)
Winning at new products
creating value through innovation
4th ed.
by Robert G. Cooper
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"For more than two decades, Winning at New Products has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert Cooper demonstrates why consistent product development is so vital to corporate growth and how to maximize your chances of success."--P. [4] of cover.
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New products, Hf5415.153 .c65 2011, 658.5/75Showing 1 featured edition. View all 1 editions?
| Edition | Availability |
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1
Winning at new products: creating value through innovation
2011, Basic Books
in English
- 4th ed.
0465025781 9780465025787
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Edition Notes
Includes bibliographical references and index.
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| September 15, 2024 | Edited by MARC Bot | import existing book |
| December 19, 2023 | Edited by ImportBot | import existing book |
| December 12, 2017 | Edited by romerojp | Added new cover |
| October 27, 2011 | Created by LC Bot | import new book |