An edition of You are the message
(1995)
You are the message
by Roger Ailes
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Book Details
Table of Contents
The first seven seconds
Television changed the rules
You are the message
Instincts and rules
Poor reception
The four essentials of a great communicator
The magic bullet
The double-edged sword
Beyond charisma: control of the atmosphere
An ounce of energy is worth a pound of technique
Lighten up, you're wearing everybody out
Okay, Ailes, fix me: the Ailes method/course
Even heroes get scared
"Making it" in grandma's eyes
Media tactics: scoring on defense.
Edition Notes
"A Currency book."--T.p. verso.
Originally published 1989. Reprinted 1995 with new preface and user's guide.
Includes bibliographical references (p. [223]) and index.
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| February 14, 2020 | Edited by MARC Bot | remove fake subjects |
| January 26, 2012 | Edited by EdwardBot | add books to in library lending |
| October 14, 2011 | Edited by EdwardBot | remove duplicate authors |
| October 1, 2011 | Edited by ImportBot | import new book |
| August 11, 2011 | Created by ImportBot | import new book |