An edition of The PDMA handbook of new product development (2005)

The PDMA handbook of new product development

2nd ed.

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Cover of: The PDMA handbook of new product development by Kenneth B. Kahn
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Last edited by MARC Bot
December 18, 2022 | History
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An edition of The PDMA handbook of new product development (2005)

The PDMA handbook of new product development

2nd ed.

by

  • 0 Ratings
  • 0 Want to read
  • 0 Currently reading
  • 0 Have read

"The PDMA Handbook of New Product Development, Second Edition provides a comprehensive, updated picture of what managers need to know for effective new product development today. Its concise, map-like detail acts as a compass for managers, offering practical information pertaining to every stage of the product development process - from idea generation to launch to the end of the life cycle." "This Second Edition provides fundamentals for novices as well as guidance for experts on topics outside their own area of expertise and includes reliable information on advanced and emerging concepts such as accelerated product development, new product development globalization and benchmarking, and Web-based concept development."--BOOK JACKET

Publish Date
Publisher
Wiley
Language
English
Pages
625

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Previews available in: English

Subjects
Management, Gestion, Productontwikkeling, Produktentwicklung, Marketing, Handbooks, manuals, Produits nouveaux, New products, Produits commerciaux, Product management, Guides, manuels, New products, management, Produktutveckling

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Cover of: The PDMA handbook of new product development
The PDMA handbook of new product development
2005, Wiley
in English - 2nd ed.
Libraries near you: WorldCat

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Book Details

Table of Contents

New products
what separates the winners from the losers and what drives success / Robert G. Cooper
A new product's development strategy: formulation and implementation / George Castellion
New-product portfolio planning and management / Marvin L. Patterson
Implementing product development / Paul O'Connor
Process ownership / Dr. W.M. Watson
The fuzzy front end for incremental, platform, and breakthrough products / Peter A. Koen
Service development / Thomas D. Kuczmarski and Zachary T. Johnston
Innovation in large companies: approaches and organizational architecture / Peter A. Koen
Managing product development project teams / Hans J. Thamhain
Influence and politics in product development / Stephen K. Markham and Patricia J. Holahan
Distributed new product development (DNPD) / Stefan Heck and T.J. Grewal
Accelerated product development / Preston G. Smith
Market analysis and segmentation for new products / Douglas G. Boike, Ben Bonifant, and Tony Siesfeld
Obtaining customer needs for product development / Abbie Griffin
Contextual research for new product development / Chris V. Conley
Interacting with customers in the new product development process / Ian Alam
Getting lightning to strike: ideation and concept generation / Christopher W. Miller
Quantitative market research / Brian D. Ottum
Extracting value from your patent portfolio / Laura A. Schoppe and Nancy Pekar
Technology management / Greg Evans and Patrice Gausselin
Gate decisions: the key to managing risk during new product development / Jeffrey B. Schmidt
Winning product review approval / Bob Lonadier
Approaches to new product forecasting / Kenneth B. Kahn
Enhancing new product development success through industrial design strategy / Robert W. Veryzer
Building a bridge to the end-user: how industrial designers contribute to product development / Joseph Juratovac
Human factors engineering considerations in new product development / Mary Hoffman Pancake
Design becomes reality-rapid prototyping / Raymond Sander
Risk tools for technical development: hazard analysis and FMEA / Steven R. Nelson and Fritz Eubanks
Using an effective metrics program to support business objectives / Amy Chan
Managing new product and service launch / Sue Nagle
Managing the supply chain implications of launch / Roger J. Calantone, C. Anthony Di Benedetto, and Theodore P. Stank
Market testing and postlaunch evaluation for consumer goods / David W. Olson
Overview and context for life cycle management / Bill Ausura, Bob Gill, Steven Haines
Product obsolescence and discontinuation / Elizabeth Jackson
Lessons learned from outstanding corporate innovators / Douglas Boike ... [et al.]
First results from the 2003 comparative performance assessment study (CPAS) / Marjorie Adams-Bigelow.

Edition Notes

Includes bibliographical references and indexes.

Published in
Hoboken, N.J
Genre
Handbooks, manuals, etc.
Other Titles
Handbook of new product development

Classifications

Library of Congress
HF5415.153 .P35 2005, HF5415.153.P35 2005, HF5415.153 .P35 2005eb

The Physical Object

Pagination
xiii, 625 p. :
Number of pages
625

ID Numbers

Open Library
OL15577931M
Internet Archive
pdmahandbookofne00kahn
ISBN 10
0471485241
LCCN
2004002261
OCLC/WorldCat
54365528, 75192765
Goodreads
1290606

Source records

Western Washington University MARC record
Internet Archive item record
Internet Archive item record
Library of Congress MARC record
Better World Books record
marc_columbia MARC record
marc_nuls MARC record

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