An edition of The maturing marketplace
(2000)
The maturing marketplace
buying habits of baby boomers and their parents
by George P. Moschis
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Previews available in: English
Subjects
Middle-aged consumers, Older consumers, Consommateurs d'âge moyen, Baby boom generation, Consommateurs, Comportement, Marktsegmentatie, Consumer behavior, Attitudes, Market segmentation, Leeftijdsgroepen, Génération du baby-boom, Segmentation du marché, Consumentengedrag, Consommateurs âgés, Middle-aged persons, Older people, BUSINESS & ECONOMICS, Marketing, ResearchShowing 1 featured edition. View all 1 editions?
| Edition | Availability |
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1
The maturing marketplace: buying habits of baby boomers and their parents
2000, Quorum Books
in English
1567203442 9781567203448
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Book Details
Table of Contents
[ch.] 1.
Overview -- -- [ch.] 2.
Food and beverages, food stores, and restaurants -- -- [ch.] 3.
Apparel and footwear -- -- [ch.] 4.
Pharmaceutical products -- -- [ch.] 5.
Housing -- -- [ch.] 6.
Technology products and telecommunication services -- -- [ch.] 7.
Health care -- -- [ch.] 8.
Travel and leisure -- -- [ch.] 9.
Financial services -- -- [ch.] 10.
Insurance -- -- [ch.] 11.
Summary and implications for marketing strategy.
Edition Notes
Includes bibliographical references and index.
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| January 7, 2023 | Edited by MARC Bot | import existing book |
| September 15, 2021 | Edited by ImportBot | import existing book |
| February 13, 2020 | Edited by MARC Bot | remove fake subjects |
| July 22, 2017 | Edited by Mek | adding subject: In library |
| August 5, 2011 | Created by ImportBot | import new book |