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A young woman walks into a laboratory. Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns inside her brain, neurologists discover, have fundamentally changed. Marketers at Procter & Gamble study videos of people making their beds. They are desperately trying to figure out how to sell a new product called Febreze, on track to be one of the biggest flops in company history. Suddenly, one of them detects a nearly imperceptible pattern -- and with a slight shift in advertising, Febreze goes on to earn a billion dollars a year. An untested CEO takes over one of the largest companies in America. His first order of business is attacking a single pattern among his employees -- how they approach worker safety -- and soon the firm, Alcoa, becomes the top performer in the Dow Jones. What do all these people have in common? They achieved success by focusing on the patterns that shape every aspect of our lives. They succeeded by transforming habits. In The Power of Habit, award-winning New York Times business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. With penetrating intelligence and an ability to distill vast amounts of information into engrossing narratives, Duhigg brings to life a whole new understanding of human nature and its potential for transformation. Along the way we learn why some people and companies struggle to change, despite years of trying, while others seem to remake themselves overnight. We visit laboratories where neuroscientists explore how habits work and where, exactly, they reside in our brains. We discover how the right habits were crucial to the success of Olympic swimmer Michael Phelps, Starbucks CEO Howard Schultz, and civil-rights hero Martin Luther King, Jr. We go inside Procter & Gamble, Target superstores, Rick Warrens Saddleback Church, NFL locker rooms, and the nations largest hospitals and see how implementing so-called keystone habits can earn billions and mean the difference between failure and success, life and death. At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, raising exceptional children, becoming more productive, building revolutionary companies and social movements, and achieving success is understanding how habits work. Habits arent destiny. As Charles Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives. - Publisher.
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Previews available in: Spanish Chinese English
Subjects
Social aspects, Habit, Change (Psychology), New York Times bestseller, nyt:combined_print_nonfiction=2012-03-03, Popular Works, Habits, Psychological Adaptation, Behavior, Habit breaking, Mental Processes, Organizational Innovation, Life Change Events, Psychology, Aspect social, Verhaltensmodifikation, Béhaviorisme (psychologie), Habitudes, Gewohnheit, Psychologie, Conduct of life, Aspectos sociales, Cambio (Psicologi a), Self-realization, Ha bito, Hábito, Cambio (Psicología), Organizational behavior, New York Times reviewed, Neuropsychology, Social Psychology, Personal GrowthShowing 6 featured editions. View all 19 editions?
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1
The Power of Habit: Why We Do What We Do in Life and Business
Oct 25, 2016, Random House
audio cd
152472274X 9781524722746
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2
El poder de los ha bitos: por que hacemos lo que hacemos en la vida y en la empresa
2015
in Spanish
- 1a edicio n en books4pocket.
841587054X 9788415870548
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3
Xi guan de li liang: wei shen me wo men zhe yang sheng huo, na yang gong zuo?
2013, Zhong xin chu ban she
in Chinese
- Di 1 ban
7508638018 9787508638010
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4
The power of habit: why we do what we do in life and business
2012, Doubleday Canada, Anchor Canada
in English
0385669747 9780385669740
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5
The Power of Habit: Why We Do What We Do in Life and Business
2012, Random House
in English
- 1st ed.
1400069289 9781400069286
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6
El poder de los hábitos : por qué hacemos lo que hacemos en la vida y en la empresa - 1. edición
2012, Ediciones Urano
8479538163 9788479538163
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Feedback?April 27, 2024 | Edited by Swiety | author fix |
April 27, 2024 | Edited by Swiety | Edited without comment. |
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December 31, 2022 | Edited by OnFrATa | Merge works (MRID: 40286) |
July 30, 2011 | Created by LC Bot | import new book |