An edition of Wikibrands
(2011)
Wikibrands
reinventing your company in a customer-driven marketplace
by Sean Moffitt
Share
×Close
Sean Moffitt and Mike Dover show you how to take advantage of the exciting new models of business and technologies--and enthusiastic online communities--one click at a time. --from publisher description
Check nearby libraries
Buy this book
Previews available in: English
| Edition | Availability |
|---|---|
1
Wikibrands: reinventing your company in a customer-driven marketplace
2011, McGraw-Hill
in English
0071749276 9780071749275
|
aaaa
|
Book Details
Table of Contents
The birth of wikibrands: from ownership, trust, want, preference, love, and now participation
a 150-year fascination
The Wikibrand rallying cry: the new "mad men"
A wikibrand road map: taking the high road and avoiding the potholes of a collaborative brand path
The six benefits of wikibrands: marketing doesn't fit in tiny boxes anymore
A wikibrand culture: changing your mind-set about the brand customer
Focus: if I don't know where you're going, I don't want you getting there fast
Language and content : business gets humanized and presses the "awesome" button
Incentives, motivations, and outreach: brand fans do it for themselves, not for you
Rules, guidelines and rituals: this is how we do things, and that's ok
Tools and platforms: if you build it, they may come
Community development: the life stages of a wikibrand community
Internalizing community and channeling Tom Sawyer: the graying line between employee and enthusiast champions
Community management: how to build a brand garden, not a ghost town
Measurement and metrics: the imperfect science of monitoring wikibrand performance
The personal wikibrand: your brand is what they say about you when you're not in the room
The future: brand participation comes alive in the company
Reference guide: wikibrands extended.
Edition Notes
Includes bibliographical references (p. 291-308) and index.
Classifications
The Physical Object
Edition Identifiers
Work Identifiers
Community Reviews (0)
Lists