An edition of Managing customer relationships (2011)

Managing customer relationships

a strategic framework

2nd ed.

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Cover of: Managing customer relationships by Don Peppers
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Last edited by LC Bot
July 29, 2011 | History
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An edition of Managing customer relationships (2011)

Managing customer relationships

a strategic framework

2nd ed.

by

  • 0 Ratings
  • 1 Want to read
  • 0 Currently reading
  • 0 Have read

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Publish Date
Publisher
Wiley
Language
English
Pages
512

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Previews available in: English

Subjects
Management, Marketing, Information storage and retrieval systems, Relationship marketing, Customer relations, Consumers' preferences

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Edition Availability
Cover of: Managing customer relationships
Managing customer relationships: a strategic framework
2011, Wiley
in English - 2nd ed.
  • Not in Library
Libraries near you: WorldCat

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Book Details

Table of Contents

Evolution of relationships with customers
The thinking behind customer relationships
Customer relationships : basic building blocks of IDIC and trust
Identifying customers
Differentiating customers : some customers are worth more than others.

Edition Notes

Includes bibliographical references and index.

Published in
Hoboken, N.J

Classifications

Dewey Decimal Class
658.8/12
Library of Congress
HF5415.5 .P458 2011

The Physical Object

Pagination
xv, 512 p. :
Number of pages
512

ID Numbers

Open Library
OL24880638M
Internet Archive
managingcustomer00pepp
ISBN 10
0470423471
ISBN 13
9780470423479
LCCN
2010027042
OCLC/WorldCat
643764006

Source records

Library of Congress MARC record
Internet Archive item record

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History

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July 29, 2011 Created by LC Bot import new book