An edition of Lightning in a bottle
(2006)
Lightning in a bottle
the proven system to create new ideas and products that work
by David D. Minter
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Previews available in: English
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| Edition | Availability |
|---|---|
1
Lightning in a bottle: the proven system to create new ideas and products that work
2006, Sourcebooks
in English
1402207344 9781402207341
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Libraries near you:
WorldCat
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2
Lightning in a Bottle: The Proven System to Create New Ideas and Products That Work
October 7, 2006, Sourcebooks, Inc.
Hardcover
in English
- 1 edition
1402207344 9781402207341
|
cccc
Libraries near you:
WorldCat
|
Book Details
Table of Contents
Lightning in a bottle
A blockbuster (video) idea
The problems with how new products are developed today
The upside-down pyramid-or how ideas are developed in corporate America
Why nine out of ten new products fail
How a good idea can go bad: the battle of the bagel
Top ten reasons ideas fail
Less is more
Market segmentation and aggregation
The creative genius of Ted Turner and Rupert Murdoch
Idea engineering-seven steps
Idea engineering-let's start a record label
Bedrock: it's more than Fred & Wilma's hometown
What interviews with thousands of consumers taught us
Don't wait for a miracle.
Edition Notes
Includes index.
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| November 2, 2021 | Edited by ImportBot | import existing book |
| February 14, 2020 | Edited by MARC Bot | remove fake subjects |
| July 22, 2017 | Edited by Mek | adding subject: In library |
| July 9, 2011 | Created by ImportBot | import new book |