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About face: the secrets of emotionally effective advertising
2010, Kogan Page Limited
in English
0749457570 9780749457570
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Book Details
Published in
Philadelphia
Table of Contents
Get physical
Keep it simple
Keep it close to home
Focus on faces
Make it memorable
Relevancy drives connection
Always sell hope
Don't lead with price
Mirror the target market's values
Believability sticks.
Edition Notes
Includes bibliographical references and index.
Classifications
The Physical Object
ID Numbers
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Feedback?August 2, 2020 | Edited by ImportBot | import existing book |
February 4, 2020 | Edited by ImportBot | import existing book |
December 13, 2019 | Edited by MARC Bot | import existing book |
January 7, 2011 | Created by ImportBot | initial import |