An edition of Managing customers through economic cycles
(2010)
Managing customers through economic cycles
by McKean, John
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Subjects
Recessions, Consumer behavior, Business cycles, Customer relations| Edition | Availability |
|---|---|
1
Managing customers through economic cycles
2010, John Wiley & Sons
in English
0470686200 9780470686201
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Book Details
Table of Contents
Introduction
Predicting/preparing for economic transitions
Science of how consumers' buying changes over cycles
Consumer loyalty strengths/vulnerabilities in cycles
B2C approaches for dynamic consumer needs/value tradeoff
B2B approaches for different economic cycles
Mastering information across economic cycles
Managing the employee factor through cycles
Leveraging the power of the community (physical and online)
Summary.
Edition Notes
Includes bibliographical references and index.
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| December 9, 2010 | Created by ImportBot | initial import |