An edition of The entrepreneur's guide to advertising
(2010)
The entrepreneur's guide to advertising
by James R. Ogden
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Book Details
Table of Contents
What is advertising, and how does it fit into the marketing plan?
Outside suppliers and other sources of help
Brand development
Developing your advertising plan
Media basics
Choosing and executing your media plan
Crafting your message
Integrating other marketing communications components into your executions
Putting the plan together and measuring its effectiveness
The future for entrepreneurial advertising.
Edition Notes
Includes index.
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