An edition of Corporate reputation
(2011)
Corporate reputation
managing opportunities and threats
by Ronald J. Burke, Graeme Martin, and Cary L. Cooper
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Corporate reputation: managing opportunities and threats
2011, Ashgate Publishing Company, Routledge
in English
0566092050 9780566092053
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Book Details
Table of Contents
Corporate reputations : development, maintenance, change and repair / Ronald J. Burke
The meaning and measurement of corporate reputation / Gary Davies
Measuring the impact of corporate reputation on stakeholder behavior / Manfred Schwaiger ... [et al.]
Reputation and corporate social responsibility : a global view / Philip H. Mirvis
Organizational identity, corporate social performance and corporate reputation : their roles in creating organizational attractiveness / Kristin B. Backhaus
Employer branding, the psychological contract and the delicate act of expectation management and keeping promises / Kerry Grigg
Managing corporate reputations, strategic human resource management (SHRM) and negative capabilities / Graeme Martin, Paul Gollan and Kerry Grigg
From applause to notoriety : organizational reputation and corporate governance / Charles McMillan
The role of the CEO and leadership branding-credibility not celebrity / Julie Hodges
The role of the news media in corporate reputation management / Craig E. Carroll
The impact of Web 2.0 and Enterprise 2.0 on corporate reputation : benefits, problems and prospects / Martin Reddington and Helen Francis
Re-creating reputation through authentic interaction : using social media to connect with individual stakeholders / C.V. Harquail
Corporate governance and corporate reputation : a disaster story / Thomas Clarke
Corporate rebranding / Dale Miller and Bill Merrilees
Repairing damages to reputations : a relational and behavioral perspective / Moonweon Rhee and Robin J. Hadwick.
Edition Notes
Includes index.
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| April 20, 2023 | Edited by ImportBot | import existing book |
| December 15, 2022 | Edited by MARC Bot | import existing book |
| August 15, 2020 | Edited by ImportBot | import existing book |
| February 23, 2018 | Edited by LeadSongDog | Edited without comment. |
| October 21, 2010 | Created by ImportBot | initial import |