An edition of Competitive success: how branding adds value (2010)

Competitive success

how branding adds value

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Cover of: Competitive success by John Davis
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August 10, 2010 | History
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An edition of Competitive success: how branding adds value (2010)

Competitive success

how branding adds value

by

  • 0 Ratings
  • 2 Want to read
  • 0 Currently reading
  • 0 Have read

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Publish Date
Publisher
Wiley
Language
English

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Subjects
Brand name products, Branding (Marketing)

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Edition Availability
Cover of: Competitive success
Competitive success: how branding adds value
2010, Wiley
in English
  • Not in Library
Libraries near you: WorldCat

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Book Details

Published in

Hoboken, NJ

Table of Contents

Competitive success
Brand value
Brand portfolios and architecture
The new brand building framework : destiny-distinction-culture-experiences
Brand value
Brand distinction
Brand culture
Overview of brand experiences
Brand experiences : customers and solutions.

Edition Notes

Includes bibliographical references and index.

Classifications

Dewey Decimal Class
658.8/27
Library of Congress
HD69.B7 D37 2010

The Physical Object

Pagination
p. cm.

ID Numbers

Open Library
OL23712550M
ISBN 13
9780470998229
LCCN
2009033764

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August 10, 2010 Created by WorkBot work found