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"The history of toothpaste has long been a testament to the power of false and misleading advertising. Interrupting this steady flow of hyperbole was the one true wonder ingredient: Fluoride, which enabled Crest to predominate for decades as America's top-selling brand"--Provided by publisher.
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America brushes up: the use and marketing of toothpaste and toothbrushes in the twentieth century
2010, McFarland & Co.
in English
0786447540 9780786447541
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Includes bibliographical references and index.
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