| Record ID | marc_loc_2016/BooksAll.2016.part36.utf8:153983250:1411 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part36.utf8:153983250:1411?format=raw |
LEADER: 01411cam a2200301 a 4500
001 2009047870
003 DLC
005 20100712154455.0
008 091127s2010 ncua b 001 0 eng
010 $a 2009047870
020 $a9780786447541 (softcover : alk. paper)
020 $a0786447540 (softcover : alk. paper)
035 $a(OCoLC)ocn432995308
040 $aDLC$cDLC$dYDX$dYDXCP$dDLC
043 $an-us---
050 00 $aRK61$b.S44 2010
082 00 $a617.6/010688$222
100 1 $aSegrave, Kerry,$d1944-
245 10 $aAmerica brushes up :$bthe use and marketing of toothpaste and toothbrushes in the twentieth century /$cKerry Segrave.
260 $aJefferson, N.C. :$bMcFarland & Co.,$cc2010.
300 $avii, 230 p. :$bill. ;$c23 cm.
520 $a"The history of toothpaste has long been a testament to the power of false and misleading advertising. Interrupting this steady flow of hyperbole was the one true wonder ingredient: Fluoride, which enabled Crest to predominate for decades as America's top-selling brand"--Provided by publisher.
504 $aIncludes bibliographical references and index.
650 0 $aMouth$xCare and hygiene$zUnited States$xHistory.
650 0 $aToothpastes$zUnited States$xHistory.
650 0 $aToothbrushes$zUnited States$xHistory.
650 0 $aAdvertising$xToothpaste$zUnited States.
650 0 $aAdvertising$xDental instruments and apparatus$zUnited States.