An edition of Branding the man: why men are the next frontier in fashion retail
(2009)
Branding the man
why men are the next frontier in fashion retail
by Bertrand Pellegrin
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Previews available in: English
Subjects
Marketing, Male consumers, Fashion, Fashion merchandising, ConsumersShowing 1 featured edition. View all 1 editions?
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Branding the man: why men are the next frontier in fashion retail
2009, Allworth Press
in English
1581156634 9781581156638
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Book Details
Table of Contents
Who's the man?
What's the store?
Value : understanding the tangible and intangible meanings
Where the boys are
Where men are king
Creating the branded men's environment
Making their mark : who leads? who follows?
Getting the goods : why stores still confuse men
The power of retail design
Using technology to enhance the retail experience
Setting the stage : bringing the store alive
The store as town square : a toolbox for creating a customer community
Customer service : a store's recipe for success
The ten commandments of a great men's store.
Edition Notes
Includes bibliographical references and index.
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| August 1, 2020 | Edited by ImportBot | import existing book |
| July 16, 2019 | Edited by MARC Bot | import existing book |
| July 15, 2010 | Created by WorkBot | work found |