An edition of Marketing management: a strategic, decision-making approach (2002)

Marketing management

a strategic, decision-making approach

4th ed.

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Cover of: Marketing management by Harper W. Boyd, Jr. ... [et al.].
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Last edited by ImportBot
July 30, 2022 | History
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An edition of Marketing management: a strategic, decision-making approach (2002)

Marketing management

a strategic, decision-making approach

4th ed.

by

  • ★ 1.00 ·
  • 1 Rating
  • 5 Want to read
  • 0 Currently reading
  • 0 Have read

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Publish Date
Publisher
McGraw-Hill
Language
English
Pages
594

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Previews available in: English

Subjects
Marketing, Management, Administração de marketing, Internet, Gestion

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Edition Availability
Cover of: Marketing management
Marketing management: a strategic, decision-making approach
2002, McGraw-Hill
in English - 4th ed.
Libraries near you: WorldCat

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Book Details

Edition Notes

Includes bibliographical references and indexes.
System requirements: IBM®PC, or 100% compatible computer, Microsoft® Windows® 95 or higher.

Published in
Boston, Mass
Series
The McGraw-Hill/Irwin series in marketing

Classifications

Dewey Decimal Class
658.8
Library of Congress
HF5415.13 .B669 2002

The Physical Object

Pagination
xxi, 594 p. :
Number of pages
594

ID Numbers

Open Library
OL3945677M
Internet Archive
marketingmanagem00boyd
ISBN 10
0072315237
LCCN
2001030192
OCLC/WorldCat
45908919
Goodreads
3871381

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History

Download catalog record: RDF / JSON
July 30, 2022 Edited by ImportBot import existing book
August 11, 2021 Edited by ImportBot import existing book
December 3, 2020 Edited by MARC Bot import existing book
March 2, 2020 Edited by MARC Bot remove fake subjects
May 11, 2010 Created by WorkBot new work for accessible book