| Record ID | ia:marketingmanagem0000unse_b9v1 |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/marketingmanagem0000unse_b9v1/marketingmanagem0000unse_b9v1_marc.xml |
| Download MARC binary | https://www.archive.org/download/marketingmanagem0000unse_b9v1/marketingmanagem0000unse_b9v1_meta.mrc |
LEADER: 03760cam 2200589 a 4500
001 ocm45908919
003 OCoLC
005 20220728071755.0
008 010207s2002 maua b 001 0 eng
010 $a 2001030192
040 $aDLC$beng$cDLC$dC#P$dUKM$dUBA$dBAKER$dNLGGC$dBTCTA$dYDXCP$dKAAUA$dMNU$dOCLCQ$dTULIB$dOCLCF$dOCLCO$dV7F$dOCLCQ$dZ5A$dOCLCQ$dOCLCO
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019 $a62682488$a970457462$a988822022$a991906147$a1034928196$a1052760923$a1083389280$a1191366469
020 $a0072315237$q(alk. paper)
020 $a9780072315233$q(alk. paper)
020 $a0072472952$q(book + CD-ROM)
020 $a9780072472950$q(book + CD-ROM)
020 $a0072315288$q(CDROM)
020 $a9780072315288$q(CDROM)
035 $a(OCoLC)45908919$z(OCoLC)62682488$z(OCoLC)970457462$z(OCoLC)988822022$z(OCoLC)991906147$z(OCoLC)1034928196$z(OCoLC)1052760923$z(OCoLC)1083389280$z(OCoLC)1191366469
050 00 $aHF5415.13$b.B669 2002
082 00 $a658.8$221
084 $a85.40$2bcl
245 00 $aMarketing management :$ba strategic, decision-making approach /$cHarper W. Boyd, Jr. [and others].
250 $a4th ed.
260 $aBoston, Mass. :$bMcGraw-Hill,$c©2002.
300 $axxi, 594 pages :$billustrations ;$c26 cm +$e1 computer optical disc (4 3/4 in.).
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
490 1 $aThe McGraw-Hill/Irwin series in marketing
504 $aIncludes bibliographical references and indexes.
538 $aSystem requirements: IBM®PC, or 100% compatible computer, Microsoft® Windows® 95 or higher.
505 00 $gSect. I.$tAn Overview of Marketing Management --$g1.$tMarketing and the Marketing Management Process --$g2.$tThe Strategic Role of Marketing --$gSect. II.$tMarket Opportunity Analysis --$g3.$tEvironmental Analysis --$g4.$tIndustry Dynamics and Strategic Change --$g5.$tConsumer Marketing and Buying Behavior --$g6.$tOrganizational Markets and Buying Behavior --$g7.$tMarketing Information and Marketing Research --$g8.$tMarket Segmentation and Market Targeting --$g9.$tPositioning Decisions --$gSect. III.$tDeveloping Strategic Marketing Programs --$g10.$tBusiness Strategies and Marketing-Program Decisions --$g11.$tProduct and Services Decisions --$g12.$tDeveloping and Testing New Products and Services --$g13.$tPricing Decisions --$g14.$tDistribution Decisions --$g15.$tPromotion Decisions --$g16.$tPersonal Selling Decisions --$gSect. IV.$tStrategic Marketing Programs for Selected Situations --$g17.$tStrategies for New and Growing Markets --$g18.$tStrategies for Mature and Declining Markets --$gSect. V.$tImplementing and Controlling Strategic Marketing Programs --$g19.$tImplementing Business and Marketing Strategies --$g20.$tControlling Marketing Strategies and Programs --$gApp.$tCalgolia Inc.: A Strategic Approach To International Marketing --$tIndex.
650 0 $aMarketing$xManagement.
650 6 $aMarketing$xGestion.
650 7 $aMarketing$xManagement.$2fast$0(OCoLC)fst01010209
650 17 $aMarketing.$2gtt
650 17 $aInternet.$2gtt
650 7 $aAdministração de marketing.$2larpcal
700 1 $aBoyd, Harper W.
776 08 $iOnline version:$tMarketing management.$b4th ed.$dBoston, Mass. : McGraw-Hill, ©2002$w(OCoLC)895120155
830 0 $aMcGraw-Hill/Irwin series in marketing.
938 $aBaker & Taylor$bBKTY$c133.85$d133.85$i0072472952$n0003791037$sactive
938 $aBaker and Taylor$bBTCP$n2001030192
938 $aYBP Library Services$bYANK$n1796036
029 1 $aAU@$b000022283647
029 1 $aNLGGC$b230109969
029 1 $aNZ1$b6077194
029 1 $aYDXCP$b1796036
994 $aZ0$bIME
948 $hNO HOLDINGS IN IME - 107 OTHER HOLDINGS