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Table of Contents
Part one: Introductory techniques. I. The key problem: capturing the attention
II. The appeal to wants
III. The problem of vividness
IV. The psychology of effective speaking
V. The psychology of effective writing
VI. Crossing the interest dead-line
VII. Making ideas stick.
Part two: Fundamental techniques. VIII. How to change persons: the entering wedge
IX. The building of habits: associative techniques
X. Our unconscious fabrication habits
XI. The problem of straight thinking
XII. Diagnosing the public
XIII. Training the creative mind
XIV. Conflict and invention
XV. The technique of humor
XVI. The individual and his world.
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Feedback?May 18, 2022 | Edited by MARC Bot | import existing book |
July 22, 2019 | Edited by MARC Bot | remove fake subjects |
January 10, 2019 | Edited by MARC Bot | import existing book |
July 22, 2017 | Edited by Mek | adding subject: In library |
May 6, 2010 | Created by WorkBot | new work for accessible book |