An edition of Harvard Business Review on Customer Relationship Management
(2002)
Harvard Business Review on Customer Relationship Management
1st edition
by Jon R. Katzenbach
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This collection of cutting-edge articles will help organizations understand how to build customer loyalty through unique relationship-building strategies such as partnerships, branding, and superlative customer service. - Back cover.
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Previews available in: English
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1
Harvard Business Review on Customer Relationship Management
January 15, 2002, Harvard Business School Press
Paperback
in English
- 1st edition
1578516994 9781578516995
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Book Details
First Sentence
"MAJOR BUSINESS TRENDS such as deregulation, globalization, technological convergence, and the rapid evolution of the Internet have transformed the roles that companies play in their dealings with other companies."
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