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"Creating Brand Loyalty empowers marketing managers with the keys to power positioning and really great advertising. Through its insider insights, practical tools, and real world examples, marketing managers will gain the skills and savvy to become winning brand builders."--BOOK JACKET.
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Previews available in: English
Showing 2 featured editions. View all 2 editions?
Edition | Availability |
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1
Creating Brand Loyalty
December 1999, Hudson House Publishing
Paperback
in English
1587768143 9781587768149
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2
Creating Brand Loyalty: The Management of Power Positioning and Really Great Advertising
June 1, 1999, AMACOM
Paperback
in English
- 1 edition
0814405010 9780814405017
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Book Details
First Sentence
""What do you think?" or the shorthand version, "What think?" is a question we frequently encounter regarding advertising and other marketing management issues."
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Feedback?July 18, 2024 | Edited by MARC Bot | import existing book |
January 7, 2023 | Edited by MARC Bot | import existing book |
January 9, 2019 | Edited by MARC Bot | import existing book |
April 28, 2010 | Edited by Open Library Bot | Linked existing covers to the work. |
April 16, 2010 | Created by WorkBot | work found |