An edition of Creating Brand Loyalty: The Management of Power Positioning and Really Great Advertising (1999)

Creating Brand Loyalty

The Management of Power Positioning and Really Great Advertising

1 edition

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Cover of: Creating Brand Loyalty by Mike Maloney, Richard D. Czerniawski, Mike Maloney, Michael W. Maloney
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Last edited by MARC Bot
July 18, 2024 | History
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An edition of Creating Brand Loyalty: The Management of Power Positioning and Really Great Advertising (1999)

Creating Brand Loyalty

The Management of Power Positioning and Really Great Advertising

1 edition

by

  • 4 Want to read
  • 1 Currently reading

"Creating Brand Loyalty empowers marketing managers with the keys to power positioning and really great advertising. Through its insider insights, practical tools, and real world examples, marketing managers will gain the skills and savvy to become winning brand builders."--BOOK JACKET.

Publish Date
Publisher
AMACOM
Language
English
Pages
298

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Previews available in: English

Subjects

Brand name products, Brand loyalty, Advertising, Produits de marque, Publicité, Fidélité à une marque, BUSINESS & ECONOMICS, Marketing, Research

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Edition Availability
Cover of: Creating Brand Loyalty
Creating Brand Loyalty
December 1999, Hudson House Publishing
Paperback in English
Libraries near you: WorldCat
Cover of: Creating Brand Loyalty
Creating Brand Loyalty: The Management of Power Positioning and Really Great Advertising
June 1, 1999, AMACOM
Paperback in English - 1 edition
Libraries near you: WorldCat

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Book Details

First Sentence

""What do you think?" or the shorthand version, "What think?" is a question we frequently encounter regarding advertising and other marketing management issues."

Classifications

Library of Congress
HF6161.B4 C94 1999, HF6161.B4 C94 1999eb, HF 6161 B4 C94 1999

The Physical Object

Format
Paperback
Number of pages
298
Dimensions
9 x 7.5 x 1 inches
Weight
1.5 pounds

ID Numbers

Open Library
OL8042898M
Internet Archive
creatingbrandloy0000czer_q7z4
ISBN 10
0814405010
ISBN 13
9780814405017
LCCN
99026211
OCLC/WorldCat
45732090, 41049727
Library Thing
620567
Goodreads
1221837

Source records

marc_openlibraries_sanfranciscopubliclibrary MARC record
Internet Archive item record
Library of Congress MARC record
marc_columbia MARC record
marc_nuls MARC record
marc_columbia MARC record

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History

Download catalog record: RDF / JSON
July 18, 2024 Edited by MARC Bot import existing book
January 7, 2023 Edited by MARC Bot import existing book
January 9, 2019 Edited by MARC Bot import existing book
April 28, 2010 Edited by Open Library Bot Linked existing covers to the work.
April 16, 2010 Created by WorkBot work found