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July 28, 2014 | History

Creativity in public relations 2 editions

Cover of: Creativity in public relations | Andy Green
About the Book

Creative input is inevitably required of the PR practitioner, and yet many PR practitioners lack a real understanding of the creative process. Creativity in Public Relations addresses this situation. It guides the reader through a range of techniques and tips for generating creative ideas, as described by the "five I's" of the creative process: information, incubation, illumination, integration and illustration. Among the topics it explores are: techniques for stimulating ideas, ways to evaluate ideas, obstacles to creativity, the creative individual, and the creative organization. It includes practical examples and research carried out by those in the PR industry who are regarded as creative by their peers. By clearly establishing a definition of "creativity," this book will help PR practitioners use the creative process to greater effect in their work. The fourth edition of this popular title includes new case studies and updates on the increasing importance of social media in public relations.


Library of Congress HD59 .G683 2009
Dewey 659.2

2 editions First published in 2009

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Cover of: Creativity in Public Relations
2010, Kogan Page Publishers
Creativity in Public Relations
Electronic resource in English
Cover of: Creativity in public relations
2009, Kogan Page
Creativity in public relations
in English - 4th ed.


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