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Cover of: Start with why | Simon Sinek
About the Book

The most important question for any organization There's a naturally occurring pattern shared by the people and organizations that achieve the greatest long-term success. From Martin Luther King Jr. to Steve Jobs, from the pioneers of aviation to the founders of Southwest Airlines, the most inspiring leaders think, act, and communicate the exact same way—and it's the complete opposite of everyone else.The common thread, according to Simon Sinek, is that they all start with why. This simple question has the power to inspire others to achieve extraordinary things.Any organization can explain what it does; some can explain how; but very few can clearly articulate why. Why do we offer these particular products or services? Why do our customers choose us? Why do our employees stay (or leave)? Once you have those answers, teams get stronger, the mission clicks into place, and the path ahead becomes much clearer.Starting with why is the key to everything from putting a man on the moon to launching the iPod. Drawing on a wide range of fascinating examples, Sinek shows readers how to apply why to their culture, hiring decisions, product development, sales, marketing, and many other challenges. Some naturally think this way, but Sinek proves that anyone can learn how.

Classifications

Library of Congress HD57.7 .S549 2009
Dewey 658.4/092

2 editions First published in 2009

Edition Read Locate Buy
Cover of: Start with why
2009, Portfolio
Start with why
in English
Cover of: Start with Why
2009, Penguin USA, Inc.
Start with Why
Electronic resource in English

History Created December 11, 2009 · 4 revisions Download catalog record: RDF / JSON

July 28, 2014 Edited by ImportBot import new book
June 16, 2010 Edited by ImportBot add details from OverDrive
January 30, 2010 Edited by WorkBot add more information to works
December 11, 2009 Created by WorkBot add works page